The Golden Ratio for Logo or Icon Design in Illustrator

golden ratio logo design illustrator

CREATE THE GOLDEN RATIO SPIRAL AND A LOGO MARK WITH THIS TUTORIAL! | We’ll create the Golden Ratio rectangle from scratch in this tutorial and you’ll see how easy, fun, and useful this technique can really be!

In this Adobe Illustrator tutorial, we will create our very own golden ratio spiral rectangle (Fibonacci sequence) and then use the techniques we’ve learned to create a series of circles that we can overlay on a sketch in Illustrator and use the Shaper Tool to quickly hack away and join shapes together to create a simple flat, negative space icon. This technique is effective for so many different design applications and I think you’ll really love this! Thanks for watching!

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Site Exclusive Tutorial Recording Notes:

Disclaimer: these are the actual notes I used to record this video and are written in a language you may or may not understand. Hopefully, you find them useful or cool.

  1. Create 500x500px rectangle with no fill and black stroke
  2. Create 1000x1000px ellipse same as rectangle fill/stroke
  3. Turn on Smart Guides and align the ellipse so it runs across the square
  4. Use the Shaper tool and hold down Alt/Opt and scribble away the bits sticking out
  5. Object>Expand and expand just the object here
  6. Duplicate the grouped shape and divide by 1.618 in the control bar and keep duplicating and rotating 90º clockwise–do this until you have 8x shape groups
  7. Use the Ellipse tool to draw out a circle and simply duplicate and divide the circle by 1.618 and you’ll begin creating a series of ellipses that will adhere to the golden ratio
  8. Create a number of these and Alt/Opt drag to duplicate them to overlay over your sketch to begin creating artwork
  9. Fuss around, drag out circles and create a bird’s head and create cheek shadow, etc… (not sure if this will be explained or sped through for the sake of brevity–we can always make another tutorial on this down the road.)

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